Qualified leads across four Central and Northern European markets.

Four markets, four brands, one buyer profile: Dutch buyers looking across the border. Each brand is written around the constraint that actually decides its market, which is why the leads arrive already framed by the right question.

The brands that produce these leads

Every lead in this market comes from one of these sites.

One constraint per market: Grundverkehr approval and Freizeitwohnsitz rules gate an Austrian second home before financing is even relevant; Croatia is now in the euro, which changed the lending picture in 2023; Poland means zloty exposure on a euro income; and a Finnish mökki rarely attracts a Finnish bank at all.

Open any of them. The guides, the intake form and the language a buyer sees are exactly what your leads come out of, so you can judge the source before you take a slot.

Who these buyers are

What shapes demand in this market, and why it changes the kind of partner a buyer needs.

  • Almost entirely Dutch buyers, so a partner who can answer in Dutch has a real advantage.
  • Austrian enquiries usually stall on Grundverkehr approval and Freizeitwohnsitz status before financing is even discussed.
  • Croatian buyers arrive post-euro-adoption, which changed both pricing and the lending conversation.
  • Polish and Finnish buyers commonly fund from Dutch equity, because local banks rarely lend to non-residents.

Lead types and indicative pricing

Three lead types run in this market. Pricing is per delivered lead, with no setup fee and no monthly platform charge.

Lead typeIndicative price per leadWhat the partner receives
Mortgage & financing€75 – €125Buyer with a financing question, budget indication and purchase timeline.
Real estate & buying support€100 – €150Buyer looking for property search, viewings or local buying support.
Legal, notarial & tax€50 – €75Buyer with a legal, ownership or tax question about the purchase.
Other verticalsPriced per caseInsurance, currency, relocation, renovation and similar services.

Bands are indicative. The price for a specific slot depends on the destination market, the country the buyer comes from, whether the routing is exclusive and the volume you commit to. Some verticals are priced entirely differently. You get a written quote before anything starts.

Financing questions dominate, but they frequently resolve into a Dutch equity-release conversation rather than a local mortgage. Legal and buying-support slots matter most in Austria, where approval precedes purchase.

Delivery and exclusivity

Leads are pushed the moment they clear qualification, by email or straight into your CRM. There is no overnight batch and no queue behind another partner. If a buyer asks for a call back the same afternoon, you can still make that call.

Exclusive routing is available per destination market, per region and per service category. Where a slot is exclusive we do not sell the same lead type in the same area to anyone else, which is why the number of slots is capped.

Current availability: All four markets are open, and each has its own slot. You can take one country or the whole cluster, and pricing is set per market rather than for the group.

What you receive per lead

  • Full name, email address and phone number, entered by the buyer themselves.
  • Origin country: where the buyer lives now, set by the brand they came in through.
  • Destination country and the region they are asking about.
  • Budget or purchase-price indication and the financing need.
  • Timeline, from early orientation to ready to transact.
  • Language of the buyer, so you can answer in it.
  • Service need: financing, property search, legal or tax.
  • Source brand, source URL, first page visited, referrer and campaign trail.
  • Consent basis and opt-in status, recorded per lead.

The client-facing side

Partners who want more than lead flow appear on Property Guidance Network, our consumer brand, as a certified Property Guide: your own profile, the PGN mark backed by six audited standards, and buyers who arrive expecting a guided twelve-step purchase rather than a cold enquiry. Same pipeline underneath, a different face to the client.

Next step

Tell us which of the four markets you cover and what volume you can absorb. You get an answer on availability, the applicable price band and the terms, in writing, before you commit to anything.

Request a partner slot